Dan Lok is quickly becoming a recognizable YouTube marketer and personality, especially since being part of a major YouTube event, Vidsummit 2017, speaking with the likes of Gary Vaynerchuk and other heavy hitters.
First time I heard of this guy was from Dan Pena. I remember Pena saying in an interview or speech that one of his students made a site for him, giving Pena’s content away for free.
After I heard this, I found that site on Google (I’ll link that at the end), got value from that site, and from because of that, I remembered the name and face of Dan Lok.
I did not really know Dan Lok from anything other than that.
Many months later, I would run into Dan Lok at Russell Brunson’s ClickFunnels marketing event, Funnel Hacking Live 2017. At first I met someone who knew him, and then I was introduced to him.
I recognized him, but I was trying hard to remember how I knew him. Then I remembered! Originally it was because Dan Pena mentioned his name and told a story making this guy sound like a successful student.
At that event, Dan was with his team of mentees, mostly from Canada. I met them and got along with them, so I was invited to join dinner with them later on that night.
Dan was gracious to allow me to hang out with him and his group, and we all had a great time finding out all the commonalities we had (for instance I was pleased to find out a few of them had gone through the same meditation retreat as I).
Also because I was doing Facebook Ads for Dr. Axe, they were curious to find out more about me and what I knew about marketing. We had a good knowledge exchange, a few laughs, and a delicious dinner.
Dan Lok is someone who thinks highly of himself and is a humble guy at the same time. He is leader (he was leading a group of adults who were following him around the entire event who weren’t his employees). And he was a genuine, all around good dude.
It was a great night and awesome to find other people who are like me, who are my peoples, who actually exist in the world, and I have been fortunate enough to meet a few of them.